FAQ - BD Logo Related Questions
What do I need to do if I want to use BD logo?
The BD Logo is permitted to be used only for the BD products or promotion and advertisement of BD products.
Use of BD logo for promotion and advertisement is granted for;
(i) any promotion and advertisement for reselling BD Products that Licensee has purchased;
(ii) any promotion and advertisement for Licensee’s contents recorded in BD Products;
(iii) any promotion and advertisement for any technology adopted by or referenced in any BD Format or BD-FLLA;
(iv) manufacturing, offering for sale, selling, or otherwise disposing of packages, cases, containers or carton boxes for BD Products; and/or
(v) manufacturing, having manufactured, distributing or otherwise disposing of free-of-charge promotion materials or items for BD Products.
If you qualify then you need to apply for Logo License Agreement (LLA).
I am already an FLLA licensee; do I need to obtain LLA?
No, you don’t need to obtain LLA as FLLA already provides you the right to use BD logo.
I am a wedding/event video photographer and shoot the HD pictures and burn on BD-R/RE discs. Can I apply for LLA?
If you burn your content to BD-R or BD-RE discs, BD Logo is not permitted to use. The reason is BD-Logo is basically used to communicate to the consumers that the products having BD-Logo is complying with BD Specification and compatible with other BD Products.
In case of contents burn on to BD-R or RE discs, there is no way we can assure the compatibility /quality of the disc.
To communicate to your customers that the disc is a BD disc, you can either use a word “Blu-ray ™” in plain letter on the label or you can design your disc, so that BD-Logo on the original blank disc is visible to the consumers.
You may use “Blu-ray ™” in plain letter in your website/printed materials to publicize that you are providing your services using Blu-ray format.
I am a designer (subcontractor), designing a package for BD Products manufactured by BD Licensee. Can I obtain BD Logo under LLA?
No, you need to obtain BD Logo from your client, the FLLA licensee.